Creating a picture of the present to predict future space needs results in smarter strategies. Gensler has pioneered an application that allows data to be collected and associated directly to a floor plan. Use Gensler’s iPad App, Observe to easily conduct an activity analysis, utilization study, condition assessment, and more. Surveyors can quickly collect data about room configurations or names to seats. Heat maps and tabular reports can then be generated to analyze results and identify patterns.